40 Percent of Luxury Brands Still Aren’t Sold Online

You’re able to order everything from a toothbrush to a piano with a click of your mouse, so it’s pretty surprising that there are still quite a few luxury brands that aren’t selling their goods online. MORE: See the Biggest Collection of Vintage Chanel Bags in the Country Bloomberg Businessweek reported on a Bain study that concluded roughly 40 percent of luxury brands aren’t selling online including biggies like Chanel and Céline (though the former does sell makeup and fragrances online). Chanel, for one, has always maintained that it doesn’t sell goods online because the in-store shopping experience—personal fashion advice, alterations, and the like—can’t be replicated ...

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